I am passionate about supporting small sustainable farmers and about fair wages. That is why it was a no brainer to partner with FlockCup coffee to create my own line of clean sustainable coffees.
Coffee is one of the most consumed beverages in the world, yet most coffee farmers live in poverty and face incredible challenges! Creating a system of sustainable sourcing means that we operate on principals that support, traceability, quality, economic empowerment, environmental sustainability and gender equality.
So what does that mean? Lets break it down!
Traceability: We strive to ensure that farmers are getting paid fairly by creating maximum financial traceability along the supply chain.
Quality: Our partners travel to origin and work with incredible importers to understand every coffee’s story with the goal of humanizing the farmer behind each cup.
We find the balance between quality coffee and the cost to obtain it, never compromising or settling for industry standards and instead, constantly pushing to define higher ones.
Gender equality We align with growers who are committed to empowering people of all genders.
Environmental sustainability We partner with importers, farmers, and cooperatives who are investing at the farm level to address environmental issues related to climate change, habitat preservation, and reducing pollution.
Economic empowerment We strive to pay farmers fair prices based on what it costs them to produce coffee, rather than what the market prices tell us we should pay.